The idea of “up-cycling” isn’t new in the food and beverage sector, but it has gained significant traction among consumers in recent years. CoffeeFruit Pure’s ingredient aligns perfectly with this trend, tapping into public interest in antioxidants—a potentially winning combination. The pulp of coffee fruit has numerous advantages. Firstly, it’s abundant in antioxidants, featuring high concentrations of phenolic and chlorogenic acid. Phenols, often found in fruits like blueberries, contribute to their reputation as superfoods. Chlorogenic acids (CGAs) are prevalent in coffee, tea, wine, various herbal infusions, and some fruit juices. The consumption of these beverages has been associated with a lower risk of developing chronic diseases, and CoffeeFruit Pure offers both of these health benefits.
Another factor that may attract consumers to coffee fruit is its connection to coffee. The demand for premium and craft coffee is soaring, and this fruit benefits from being associated with such a popular product. CoffeeFruit Pure can be utilized in a wide range of consumer packaged goods (CPGs). Its liquid or powder forms can be incorporated into food, beverages, dietary supplements, and personal care products. It is likely to be particularly appealing as an enhancement to health-focused products, while also benefiting brands aiming to create a health halo around their offerings.
This innovative ingredient may have some advantages over other trendy “super fruit” contenders. For one, it’s widely recognized—everyone knows what coffee is. Secondly, it provides a significant dose of antioxidants, some of which are not commonly found in other food sources. Lastly, the narrative and production process behind the product will resonate with consumers who are concerned about sustainability and the environmental impact of their food choices. Many foods have come and gone as the next superfood, but with its established background, coffee fruit seems poised for a promising future.
In addition to its health benefits, the calcium citrate price could also play a role in consumer decisions regarding supplements and health products that incorporate CoffeeFruit Pure, as price sensitivity is always a factor. The integration of this ingredient into various products could potentially enhance their marketability, especially when factoring in the competitive landscape of calcium citrate pricing. By incorporating CoffeeFruit Pure, brands can not only appeal to health-conscious consumers but also provide them with value, further solidifying the ingredient’s promising future in the health product market.