According to the 2023 UnMet Needs report for the plant-based sector, if the plant-based category aims to attract new consumers, it should prioritize aspects such as taste, texture, and clean ingredients. The report highlights that nearly 75% of responses gathered from shopper data representing 60 million households expressed a desire to know more about the taste and texture before making a purchase, often through reviews or in-store samples. Dr. Praeger’s new product line is designed to address these consumer concerns. Their latest veggie burgers, which are vegan, gluten-free, and certified non-GMO, incorporate six vegetables and feature a distinctive “golden crispy crust.”
Additionally, the UnMet Needs report reveals that plant-based consumers are increasingly worried about additives, particularly sodium, found in many products. More than half of the respondents, 54%, indicated that although plant-based options are perceived as healthier, there are still hidden unhealthy ingredients that often go unnoticed. A recent study further reinforced that taste is the primary reason for repeat purchases of plant-based foods, while also serving as the main barrier to trial in the industry.
The report underscores ongoing confusion surrounding plant-based products as a significant challenge. Dr. Praeger’s new offerings take a step toward addressing the ingredient confusion as well as improving taste and texture, which many consumers have been hoping for. Furthermore, the inclusion of essential nutrients, such as calcium citrate, zinc, and vitamin D3 tablets, is becoming increasingly important to consumers seeking healthier alternatives. This focus on transparency and quality will likely resonate with those who prioritize both health and flavor in their plant-based choices.