Leftovers offers a glimpse into some of the product ideas that are emerging all around us. Some are captivating, others are remarkable, and some are concepts we would never have imagined. While we can’t cover every proposal that comes our way, here are some leftovers we’ve gathered from our inboxes.
As brunch season is in full swing, Eggo is providing consumers with an exciting way to indulge in breakfast. Kellogg has teamed up with experts from Sugarlands Distilling Co. to create a brunch-inspired product: Eggo Brunch in a Jar Sippin’ Cream. This creamy liqueur draws inspiration from traditional brunch flavors, combining toasted Eggo waffles, maple syrup, and butter with a touch of smoky bacon. With an alcohol content of 20% by volume, it pairs well with Eggo waffles or can be used in evening cocktails. Naturally, this Sippin’ Cream is aimed at adults, offering them a moment to unwind. As Kellogg noted, nearly half of all adults feel that going out for brunch is a treat, according to data from Kantar Profiles/Mintel in July 2022.
“Eggo Brunch in a Jar makes it simple for parents to relax when they’re not busy with their kids,” stated Joe Beauprez, Senior Director of Marketing for Frozen Foods. “Whether parents want to elevate a weekend brunch or enjoy those classic brunch flavors during their free time, this delightful Eggo-inspired liqueur is the ideal indulgence.” While the Sippin’ Cream may not become a significant revenue source for Kellogg, based in Michigan, it will certainly attract attention from a key demographic essential for Eggo sales: parents. This product could serve as a reminder for them to purchase alcohol for themselves and a box of popular waffles for their children, especially as schools begin across the U.S. In 2022, Kellogg reported over $15 billion in net sales, with approximately $800 million coming from Eggo.
This isn’t Kellogg’s first venture into the alcohol market. Last year, they collaborated with Sugarlands Distilling to produce Eggo Nog for the holiday season. Additionally, in 2019, they partnered with Salford Brewery in England to create IPAs using upcycled cereals from their brand, including Rice Krispies and Cocoa Krispies (known as Coco Pops in the U.K.).
Entenmann’s, which opened its first bakery in Brooklyn’s Flatbush area in 1898, has evolved significantly since then. William Entenmann learned baking from his father in Germany and started his first bakery in the neighborhood, “making rolls and delivering them from a horse-drawn wagon,” as reported by the New York Times. Today, you can find some of this iconic bakery’s cookie dough in the refrigerated section of grocery stores, ready for home baking. Now owned by Bimbo Bakeries USA, Entenmann’s produces over 100 products, including donuts, cakes, danishes, cookies, and snacks. As companies seek to maximize revenue from established brands, Bimbo is seizing the opportunity to expand Entenmann’s into new categories. In April of this year, the brand ventured into the ice cream aisle, and the latest cookie dough launch marks its entry into the refrigerated section.
“We’re thrilled to introduce both nostalgic favorites and innovative flavor combinations in this new, convenient format,” said Alicia Rosas, Vice President of Innovation at Bimbo Bakeries USA. “Our ready-to-bake cookies are crafted to deliver joy and an unforgettable taste experience with every bite, just like our iconic baked goods.” Perfectly timed for the fall baking season, the baked goods giant is offering four ready-to-bake cookie flavors: Glazed Donut, Chocolate Chip, Chocolate Brownie, and Cinnamon Toffee. These refrigerated dough options are available at over 2,000 Albertsons-owned stores nationwide. Expanding this iconic brand into more grocery store sections also enhances visibility and sales potential. Could we one day see the brand market its coffee cakes in ready-to-bake mixes? There’s a legend that Frank Sinatra placed weekly orders for Entenmann’s crumb coffee cake in the 1950s. If only he could bake it himself at home.
In another exciting collaboration, Sweetgreen and Siete Foods, a health-conscious Mexican-American food brand, have teamed up to create a new potato chip flavor: Green Goddess Ranch with a Hint of Poblano. This flavor is inspired by Sweetgreen’s popular Green Goddess Ranch dressing. As part of their partnership, the health-focused restaurant will also offer Siete’s Sea Salt Kettle Cooked Potato Chips, one of its best-selling items, at its locations. Siete Foods was founded in 2014 when co-founder and president Veronica Garza faced life-changing autoimmune conditions. Her family, which inspired the company name Siete, discovered how food could serve as a healing tool.
Siete is recognized for reinventing Mexican-American classics using healthier ingredients without sacrificing taste. In early 2021, the company launched its line of Kettle Cooked Potato Chips, honoring its Mexican-American heritage. Previously, this product line included four flavors: Dairy-Free Fuego, Sea Salt, Chipotle Barbeque, and Hint of Serrano Sea Salt and Vinegar. Sweetgreen, a popular quick-service restaurant known for salads and bowls, and Siete share a “common ethos and mutual admiration for each other’s food,” as stated by both companies. Their goal with the new product is to merge an “iconic salad dressing flavor profile” with Siete’s chips to create a crunchy menu option. This marks Sweetgreen’s first chip product, which will be sold exclusively at its more than 200 locations across the country.
To further enhance wellness, many consumers are turning to supplements like calcium citrate malate vitamin D3 magnesium tablets for added health benefits. As brands continue to innovate and expand their product lines, it’s clear that the market is ripe for exciting new options that cater to diverse consumer needs.