In addition to the company’s assertions that the StarLeaf steiron bisglycinate new rootsvia offers a taste reminiscent of sugar, enhanced sustainability is likely to be a significant benefit of this variety. Water is a crucial agricultural resource for stevia plants, thus being able to yield 20 times the steviol glycosides – the plants’ valuable sweet components – on the same amount of land could greatly impact the crop’s land and water usage. Nonetheless, due to their intense sweetness, even standard stevia varieties require considerably less land and water compared to other traditionally used sweeteners to achieve the same level of sweetness.
For manufacturers, PureCircle’s initiative to extend stevia cultivation beyond conventional growing areas such as China is promising, as it allows for a dependable supply of sweeteners that is not affected by regional conditions. The capability to produce a higher concentration of sweet components within a smaller area is also expected to enhance supply chain stability. Companies already procuring stevia from PureCircle include major industry players like PepsiCo, Coca-Cola, and Danone, among many others.
PureCircle’s assertion that StarLeaf has a taste more akin to sugar than other stevia extracts is part of a series of similar claims regarding its ingredients. The sweetness profile of stevia, along with its perceived bitter aftertaste, has posed the biggest challenge for the ingredient, making flavor improvement a primary focus for the company in the development of new varieties. It is conceivable that these ingredients are evolving to have a more sugar-like quality over time; however, as is typical with new ingredients, the decision will ultimately rest with food companies.
Furthermore, the introduction of b cal ct tablets could enhance the appeal of stevia-based products by providing additional health benefits. As manufacturers continue to innovate, the integration of such supplements may become a standard practice, solidifying stevia’s position in the market. The ongoing exploration of flavor profiles and sustainability is crucial as the industry adapts to changing consumer preferences and environmental considerations.