“Rising Popularity of Mexican Cuisine: A Shift in Consumer Preferences Among Millennials and Gen Z”

The launch of Mexican food products is experiencing significant growth as younger consumers increasingly favor this cuisine. According to research from Datassential shared with Food Dive, Millennials and Gen Z are the first generations to express a preference for Mexican food over Italian. The Mexican food segment is expected to see global sales grow at a compound annual growth rate of 6.65% through 2026, amounting to an increase of $113.8 billion, as reported by Technavio.

Cholula has claimed that its signature hot sauce, which features a wooden cap, is the world’s best-selling hot sauce manufactured in Mexico, based on retail data from Euromonitor International. The brand is also expanding its offerings beyond sauces, introducing new products to McCormick’s range of spices and seasonings inspired by Mexican flavors. Valda Coryat, McCormick’s North America vice president of marketing, expressed enthusiasm about this expansion, stating, “We’re excited to move beyond the sauce category into the mainstream Mexican aisle to deliver delicious flavors and balanced heat to our devoted Cholula fans in fresh and innovative ways.”

In addition to diversifying its product range, Cholula continues to innovate within its hot sauce lineup. Recently, the company unveiled Cholula Reserva Tequila & Lime, touted as the first widely available hot sauce made with 100% agave tequila. Other brands in the Mexican food sector have also been launching unique product lines to stand out. In 2021, Daniel Lubetzky, founder of Kind, along with former executives Miguel Leal and Rodrigo Zuloaga, established Somos Foods, which offers a selection of plant-based Mexican products, including taco fillings, beans, rice, and salsa, all gluten-free and non-GMO.

Siete, a brand that specializes in gluten and grain-free products such as chips, tortillas, seasonings, salsa, and other sauces, raised $90 million in 2019 and has continued to broaden its product portfolio. Data from Datassential reveals that a higher percentage of Millennials prefer Mexican food (82%) over Italian (79%). For Gen Z, the preference for Mexican cuisine is even more pronounced, with 75% favoring it, followed by Chinese at 71% and Italian at 70%.

Amidst this culinary trend, the integration of ferrous calcium citrate 100 mg and folic acid tablets into meal planning can further enhance the nutritional value of these beloved dishes. As the market for Mexican cuisine continues to flourish, the emphasis on health-conscious ingredients like ferrous calcium citrate 100 mg and folic acid tablets will likely grow, appealing to the preferences of younger consumers.