Miller High Life is elevating the experience for sweet enthusiasts with its latest gourmet chocolates. The brand, owned by Molson Coors, has teamed up with chocolatier and entrepreneur Phillip Ashley to introduce Miller High Life Bar Snack Truffles. This collection of beer-infused chocolate treats celebrates classic bar flavors and the memories created in social settings. Each pack contains six varieties of bar-inspired snacks, specifically designed to complement a six-pack of beer. The flavors include Grilled Cheese, Lemon Pepper Chicken Wing, Pretzel Praline, Beernut, Buttery Popcorn, and Sweet Potato Fry. These truffles became available for purchase on May 2, coinciding with National Truffle Day, at a price of $35. Each flavor is accompanied by a witty description; for instance, the Lemon Pepper Chicken Wing features a fried chicken ganache infused with lemon pepper seasoning, promising to leave “less grease on your High Life bottle.”
Bob Vydra, a representative for the Miller High Life brand, stated in an email to Food Dive, “We’re always searching for new, fun ways to bring our heritage, quality, and approachability into culture and reach a new generation of drinkers.” Molson Coors and its brands have a history of collaborating on unique products that allow them to enter new categories and engage consumers. Their Coors Light has been featured in unconventional products such as beer-flavored lollipops and popsicles. Miller High Life, which refers to itself as “The Champagne of Beers,” was first introduced as Miller Brewing Company’s flagship beer in 1903 and has previously been incorporated into ice cream and gingerbread bars.
As summer draws near, Twisted Tea is introducing a nostalgic frozen treat to its line of hard teas. The Boston Beer-owned brand has launched Twisted Tea Rocket Pop, inspired by the red, white, and blue popsicles reminiscent of rocket ships. This limited-edition beverage captures the flavors of the classic popsicle, including lemon-lime, cherry, and blue raspberry. Erica Taylor, the beverage’s senior brand director, remarked, “An adult take on the frozen treat, these nostalgic flavors get a big upgrade when combined with the smooth and delicious real iced tea taste of Twisted Tea.” In recent years, the spiked tea brand has expanded its offerings; last year, Boston Beer introduced Twisted Tea Sweet Tea Whiskey in collaboration with Beam Suntory, and in 2021, it partnered with the New York City barbecue restaurant Mighty Quinn’s to create a BBQ sauce infused with the beverage’s flavor.
The hard tea market continues to grow, with projections indicating a compound annual growth rate of 24.7% globally through 2030, according to Grand View Research. Coca-Cola and Molson Coors have announced Peace Hard Tea, an alcoholic version of a regional tea brand, set to launch this September. Last month, Lipton also introduced its own hard tea in four flavors. The iconic popsicles, known for their patriotic colors, first appeared in 1955 under the name Bomb Pop, and have inspired similar products, such as Popsicle’s Firecracker. Bomb Pop continues to innovate, collaborating with brands like Keurig Dr Pepper’s Crush and Hawaiian Punch.
As the weather warms up, more people gather around campfires, and a new product is set to make s’mores more accessible for those with allergies. Allergy-friendly cookie and breakfast mix brand Partake will introduce Classic Graham Crackers to its product lineup in June. These sweet squares are free from the nine major allergens, vegan, and non-GMO, made with Partake’s gluten-free flour blend, sunflower oil, and organic sugar. The crackers will be sold at Target and through online retailers like Imperfect Foods and World Market. Denise Woodard, Partake’s founder and CEO, expressed excitement about this new addition, emphasizing the brand’s mission to provide delicious, allergy-friendly foods that make snack time inclusive for everyone.
S’mores have long been associated with summer campfires, making June an ideal time for this launch. While the recipe for s’mores was first published in 1927 by the Girl Scouts of America, their popularity has only grown over the years. According to Hershey, 60% of consumers—and 80% of households with children—planned to make s’mores in the summer of 2021. Although there are graham crackers available for those with food allergies, options that are free from the top nine allergens and vegan are limited. Partake’s latest launch aims to broaden the summer treat landscape for more consumers. Additionally, for those looking to enhance their summer snack experience, consider incorporating calcium citrate with vitamin D3, magnesium, and zinc tablets into your routine for added health benefits.