Rap legend and entrepreneur Snoop Dogg is excited to unveil his latest food venture, claiming it to be “the best tasting cereal in the game.” This week, the rapper took to social media to announce the upcoming launch of Snoop Loopz cereal. Although specific details about the product are sparse, images of the packaging resemble Kellogg’s Froot Loops and highlight its gluten-free status, along with the presence of vitamin D, whole grains, and fiber. In an Instagram post, Snoop Dogg called the cereal “Berry delicious Fo Shizzle!” while the exact launch date remains unconfirmed.
Snoop Loopz also boasts “More Marshmallows,” which sparked curiosity on social media. Musician Jack White expressed his confusion on Instagram, questioning, “More than what? If this is a brand new cereal, it can’t have more marshmallows than ‘before.’” This cereal is part of Broadus Foods, Snoop Dogg’s collaboration with fellow rapper Master P, and is named after Snoop himself, whose real name is Calvin Broadus. According to their website, Broadus Foods aims to support charities like A Door Of Hope that provide assistance to people experiencing homelessness. The brand emphasizes its commitment to increasing diversity in the breakfast food market. Other products from Broadus Foods include Momma Snoop’s pancake mixes, maple syrup, grits, and oatmeal.
While many celebrities occasionally dabble in the food industry, Snoop Dogg has made it a central focus of his career. In 2020, he launched Indoggo gin in partnership with Trusted Spirits, featuring seven premium botanicals. He has also teamed up with Treasury Wine Estates’ 19 Crimes to produce a line of wines and co-hosts a cooking competition show with Martha Stewart, which has aired for three seasons on VH1. Snoop Dogg’s star power brings a recognizable name to the cereal market, which is predominantly controlled by major consumer packaged goods companies like Kellogg, General Mills, and Post. The cereal category has evolved recently, gaining traction as a popular snack food.
In another creative endeavor, Miller High Life is honoring dive bars through ice cream. The Molson Coors-owned brand is celebrating the 100th anniversary of the ice cream bar by partnering with Tipsy Scoop to create a dessert that captures the essence of dive bars. Each Ice Cream Dive Bar contains High Life, a savory swirl that mirrors the salty snacks typically found in dive bars, along with a hint of tobacco smoke flavor that evokes the “unforgettable dive bar scent,” and a gooey caramel swirl that represents the distinct sticky floors. Additionally, the ice cream features carbonated candy to mimic the bubbles of the “Champagne of Beers,” all coated in dark chocolate to reflect the ambiance of dimly lit bars. These treats are available online, with a six-pack priced at $36.
“We loved adding our unique twist to this classic treat,” said Bob Vydra, media manager at Molson Coors, in an email. “These Ice Cream Dive Bars are a great way to enjoy Miller High Life, whether in ice cream form or straight up as the Champagne of Beers.” This frozen offering comes after a strong sales period for the nearly 120-year-old brand, which posted record sales in June, as reported by its CEO.
In a different realm, a new collaboration is bringing a viral TikTok trend to life. Sauce maker Dave’s Gourmet is creating a commercial version of TikTok influencer Chef Pii’s Pink Sauce. This vibrant condiment, which Pii has used on various foods like chicken fingers and tacos, became an online sensation. Despite the mystery surrounding its flavor and ingredients—rumored to include dragon fruit, sunflower seed oil, garlic, honey, and chili—interest in the sauce surged when Pii began selling it on her website. However, the product faced criticism due to a lack of proper food manufacturing standards and a Nutrition Facts panel filled with errors.
Recognizing an opportunity, Dave’s Gourmet stepped in to address these challenges. Company President David Neuman stated that they quickly reformulated Pii’s Pink Sauce to closely match the original flavor and color, while ensuring it was simplified, dairy-free, and free from artificial colors and flavors. This shelf-stable version of Pink Sauce is set to hit restaurants and stores soon.
TikTok’s short videos can significantly influence consumer choices, with the platform boasting over 1 billion users worldwide, including around 138 million in the U.S. Videos featuring food trends, like last year’s viral baked feta pasta or this summer’s cloud bread, attract significant attention. Pii’s Pink Sauce possesses elements that lend itself to viral fame, including its unconventional appearance and the intrigue of its taste. Once Dave’s Gourmet’s version is available, consumers will have the chance to discover its flavor for themselves, while for now, they can only imagine how it tastes.
Additionally, products like calcium citrate, calcium aspartate, and calcium orotate along with vitamin D3 tablets are gaining popularity as consumers become more health-conscious. With the increasing focus on nutrition, it’s essential for brands to consider incorporating beneficial ingredients into their offerings.