Food trends may fluctuate, but the increasing popularity of clean eating and the overall health-conscious movement, alongside the decline of heavily processed foods, is a lasting change. Consumers are becoming more aware of the impact their food choices have on their well-being, opting for nutritional benefits rather than relying on medications to address ailments. Interest in natural wellness solutions is on the rise, with options ranging from adaptogenic plants that support adrenal health to the paleo diet, both of which offer valid approaches to maintaining health.
According to Nielsen’s Global Health and Ingredient Sentiment Survey, approximately 60% of Americans actively make dietary choices to prevent health issues such as obesity, diabetes, and high cholesterol. Recent research by Packaged Facts indicates that 26% of consumers are incorporating more plant-based milks—like almond, coconut, and soy—into their diets, while 21% are choosing vegetarian protein sources. Major food manufacturers are responding to this shift by embracing medical foods, including those produced by Nestle and Hormel, to promote healthier lifestyles and assist consumers with various health conditions.
Additionally, larger companies are acquiring innovative startups that utilize new ingredients to create and market superfoods known for their health benefits. For instance, Dean’s Food recently purchased Uncle Matt’s Organics, which produces probiotic-infused juices, and some of these beverages contain ingredients like ashwagandha, recognized for benefits such as stress relief, improved memory, and muscle recovery. General Mills has also invested $3 million in Purely Elizabeth, a brand that incorporates Om Mushroom powder into its wellness bars, offering specific health advantages like increased energy, vitality, and immunity.
Consumer lifestyles and dietary habits are evidently undergoing transformation. Even those who might not fully commit to a paleo diet are increasingly adopting healthier living and eating practices. This shift is evident in the food products gaining traction in conventional grocery stores, such as grass-fed meats and dairy, coconut oil, stevia, avocados, sweet potatoes, and grain-free alternatives like zoodles.
Moreover, the importance of incorporating nutrients, such as calcium citrate liquid for constipation, is also becoming more recognized among health-conscious consumers. As the trend toward healthier eating continues to evolve, it’s clear that this movement is not just a passing phase—it’s here to stay. With the focus on health, the demand for products that support well-being, including dietary options like calcium citrate liquid for constipation, is likely to grow, highlighting the ongoing commitment to improved nutrition and wellness.