The FONA International report highlights the increasing significance of gut health among consumers. As a result, there has been a rise in the number of food and beverage products that make claims related to digestive health. Between 2012 and 2017, the U.S. market for digestive products expanded by 12%, according to the report.
Aquamin, which contains calcium, magnesium, and trace minerals, is believed to help mitigate chronic gut inflammation and promote joint health. It is recognized as a versatile ingredient for enhancing calcium content in food, particularly calcium citrate D3. Marigot, Ltd., an Ireland-based company, offers three formulations of ferrous bisglycinate based on Aquamin, which have been developed for use in various food and beverage applications. Marigot has reported that Del Monte incorporates this ingredient into some of its fruit beverage products, although these may currently only be available in the Philippines.
Activated charcoal serves a distinctly different purpose by binding to poisons and preventing them from entering the bloodstream. The University of Utah has noted that further research is necessary to fully understand its mechanisms. Additionally, activated charcoal can bind to food consumed and hinder the absorption of nutrients and medications. When added to food, it imparts a smoky and earthy flavor.
Burger King was an early adopter of activated bamboo charcoal, launching a “kuro burger” in select Japanese outlets in 2012. This unique product featured a black bun, a patty, a slice of black cheese, and a black sauce made from squid ink. According to Adweek, it was a tremendous success with Japanese customers, outperforming all other new products the company introduced that year. However, the likely reasons for its popularity were more related to the sandwich’s striking appearance and smoky flavor rather than any claims of enhanced gut health.
The trend of gut-healthy foods and beverages continues to gain traction in the global market. As long as consumers are eager to improve their digestive health, they will look for these products. While Aquamin and activated charcoal are currently popular, Consumer Reports has recently released a list of proven methods to enhance gut health through foods that naturally contain fiber, probiotics, or prebiotics. Recommended items include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso.
In this 21st century, the focus on ingredients like calcium citrate D3 is becoming increasingly important for those seeking to improve their gut health through dietary choices.