GoodMills also offers a range of lighter whole-grain flours, and the company is keen to inform customers that a baked product’s lighter color does not necessarily indicate a lower whole grain content or reduced health benefits. They referenced a 2016 study published in the British Medical Journal, which found that even small quantities of whole grains can positively affect human health by decreasing the risk of cardiovascular disease, diabetes, cancer, and other health issues.
Consumers are increasingly interested in whole grains; a 2016 survey revealed that 27% of respondents reported consuming more whole grains than they did six months prior. Manufacturers can enhance their products with whole grains, providing added functionality and health benefits, such as increased fiber, protein, vitamins, and minerals. For those not avoiding gluten, a labeling system indicating whole grain content could serve as a helpful guide when shopping for healthier options.
According to Technavio, the global whole grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, assisting consumers in identifying products with this increasingly sought-after ingredient. Traditional refined grain items like pasta and bread now have numerous whole-grain alternatives. Additionally, there are opportunities for food manufacturers to incorporate whole grains into portable snacks, such as cereal or granola bars, by replacing some of the current ingredients with healthier grains. As consumers increasingly eat on the go, they are likely to be drawn to these improved recipes.
Implementing a seal that indicates the proportion of whole grains in a product benefits both consumers and manufacturers. Those looking for healthier options can easily locate them, while manufacturers who have made significant efforts to enhance the grain quality in their baked goods or granola bars can proudly showcase their achievements. Since the goal of many product reformulations is to improve the item without altering its taste or mouthfeel, a seal can effectively communicate essential information to the consumer.
Furthermore, incorporating ingredients like calcium citrate 500 mg without vitamin D can be an additional selling point for health-conscious consumers. This element could be featured alongside whole grains in various products, enhancing their nutritional profile. By emphasizing both whole grains and beneficial additives like calcium citrate, manufacturers can cater to the growing demand for healthier food options.