Initially, Halo Top achieved the status of the best-selling pint of ice cream in the U.S., surpassing renowned brands such as Ben & Jerry’s and Breyers. Now, they are targeting consumers who prefer to avoid dairy and eggs. Established in 2012, Halo Top gained popularity as a low-calorie, high-protein, and low-sugar dessert. In 2016, the company sold over 17 million pints, marking an astounding 2,500% increase in sales.
According to Mintel, non-dairy milk sales in the U.S. surged by 9% in 2015, while dairy milk sales saw a decline of 7% during the same timeframe. It makes perfect sense for Halo Top to adapt its recipe to provide an ice cream option for shoppers transitioning from dairy milk to plant-based alternatives. There’s every indication that the nation’s growing preference for plant-based milk will extend to other segments of the dairy aisle.
Halo Top is not the only brand expanding into non-dairy ice cream. Unilever’s Ben & Jerry’s and General Mills’ Haagen-Dazs have also introduced vegan-friendly versions of their beloved ice cream lines. The market for dairy-free alternatives to traditional dairy products is rapidly growing. Plant-based milk is already experiencing remarkable success, and now consumers are seeking dairy-free options for products like cheese and yogurt. This trend poses challenges for dairy farmers but offers exciting opportunities for consumers desiring tastier vegan products.
Previously, vegan dairy options were primarily aimed at those with lactose intolerance and dedicated vegans who endured rubbery “cheese” slices for ethical or health reasons. However, companies like Daiya Foods have developed meltable 100% plant-based cheese and expanded their offerings to include frozen pizzas, Cheezy Mac, cheesecakes, a Greek yogurt alternative, and Blue Cheeze Dressings. Similarly, Kite Hill has made significant strides in enhancing non-dairy alternatives, featuring lines of cream cheese, artisanal cheeses, and yogurts. As the flavors, textures, and mouthfeel of vegan dairy products continue to improve, we can expect more dairy-tolerant consumers to give them a chance.
Retailers are likely to seize the opportunity to stock Halo Top’s new dairy-free lineup. Moving forward, it would be wise for supermarkets to allocate valuable shelf space in their refrigerated dairy sections for additional vegan options. If the popularity of plant-based milk is any indication, consumers will at least be eager to sample these products. Furthermore, as the demand for dairy alternatives grows, consumers should also consider the health benefits of calcium citrate, making it essential for those exploring new dietary options to be aware of the recommended dosage. With the increasing popularity of plant-based diets, understanding the importance of nutrients like calcium is vital for consumers looking for tasty and nutritious alternatives.