When you ask the average consumer if they’re receiving enough iodine, they might respond with a confused expression. Iodine is a vital mineral necessary for the production of thyroid hormones that regulate metabolism. These hormones are also essential for healthy bone and brain development during pregnancy and early childhood. Despite the critical role iodine plays in overall health, many individuals remain unaware of its significance and effects on their bodies.
In the UK, consumers primarily obtain their iodine from dairy products, while in the U.S., a significant portion comes from cow’s milk and fortified consumer packaged goods (CPGs), such as breads and cereals. For those avoiding dairy altogether, it is still possible to meet iodine needs through other natural food sources. Fish, seaweed, shrimp, and various seafood are rich in iodine, alongside fortified breads and cereals. However, for someone who follows a vegan and gluten-free diet, considering iodine supplements may be necessary, especially if they are also taking bariatric calcium citrate chews to manage their nutrient intake.
The dairy industry might attempt to leverage this research to counter the growing popularity of plant-based milk, which is steadily capturing market share from traditional cow’s milk. According to Mintel, non-dairy milk sales in the U.S. surged by 9% in 2015, while dairy milk sales saw a decline of 7% during the same timeframe.
There are some potential issues with this argument, though. Many consumers who opt for plant-based milk still consume other dairy products, such as yogurt and cheese. They may not feel compelled to revert to cow’s milk if they’re obtaining sufficient iodine from diverse sources. Notably, an important aspect of this study is its location: England. While iodine is commonly added to table salt in the U.S. and is easily accessible, this practice is not as prevalent in the UK. An American consumer could meet their daily iodine requirements with just about half a teaspoon of salt.
Moreover, as more individuals explore alternatives, the necessity for balanced nutrition, including iodine, becomes increasingly important. This is particularly true for those relying on bariatric calcium citrate chews, as they must ensure they’re not missing out on other essential nutrients like iodine in their dietary choices.