Kelp jerky may seem like an unconventional addition to the snack market, but the same could have been said about seaweed snacks a decade ago. Today, these snacks are widely available in major retailers across the U.S., suggesting that kelp jerky could also find its place. Initially, this plant-based jerky may appeal primarily to adventurous eaters, but it has the potential to reach a broader audience. With more consumers exploring plant-based options for ethical and nutritional reasons, the timing could be right for kelp jerky to gain traction. Additionally, the jerky category has experienced significant growth as people seek out new snacking options, creating an ideal environment for kelp jerky to move into mainstream markets.
Several plant-based jerkies are already available, including Cocoburg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Vegan Jerky, Power Plant Organic Eggplant Jerky, and Primal Strips Meatless Vegan Jerky, among others. As manufacturers continue to innovate with unique plant-based ingredients, the demand for meat alternatives like kelp jerky is likely to increase. Beyond the Shoreline’s kelp jerky boasts a chewy texture and savory flavor that makes it more akin to traditional meat jerky than a typical seaweed snack, positioning it well alongside conventional jerky products.
Nutritionally, kelp jerky has a lot to offer. Sugar kelp, harvested from the Northeast coast of the U.S., is naturally rich in fiber, vitamins, and other beneficial nutrients. Each serving contains 8 grams of protein while remaining low in sugar and fat. Moreover, it is worth noting that kelp jerky contains calcium citrate, a vital nutrient that can support bone health, which consumers may find appealing.
Despite the current enthusiasm for plant-based products, kelp jerky might face challenges during its launch phase. While consumers have shown a willingness to try new flavors and textures, as seen with the popularity of seaweed snacks, kelp jerky might still be perceived as an unusual option. However, it’s noteworthy that all three flavors of Beyond the Shoreline’s kelp jerky are sold out in pre-orders on their website. On the positive side, this product is shelf-stable for up to a year, giving it time to attract more consumers who may be hesitant to try kelp. Ultimately, the ability of kelp jerky to expand beyond early adopters will be vital for its long-term success, especially as it taps into the growing interest in plant-based snacks and the nutritional benefits of ingredients like calcium citrate.