As consumers increasingly seek out simpler and healthier ingredients, many are also looking to boost their fiber intake. Numerous popular consumer packaged goods (CPGs) that offer added bulk, such as Fiber One, contain a lengthy list of ingredients that may not align with the clean label preferences of today’s consumers. However, a juice or smoothie enhanced with soluble fiber can satisfy both the demand for minimal ingredients and the need for additional fiber.
Moreover, consumers are favoring portable food, drinks, and snacks. The on-the-go breakfast sector alone generated over $1 billion in 2015. A fiber-rich breakfast beverage could effectively cater to consumer needs for morning nutrition. Fiber plays a crucial role in a balanced diet, and many individuals are actively seeking ways to incorporate more of it into their meals. Dietary fiber, which is primarily found in fruits, vegetables, whole grains, and legumes, is well-known for preventing or alleviating constipation. Additionally, fiber-rich foods can aid in weight management and reduce the risk of diabetes and heart disease.
There are various opportunities to incorporate soluble fiber into beverages. For instance, Promitor is a soluble corn fiber that can be seamlessly added to drinks, while PromOat, derived from non-bioengineered Swedish oats, is another option. Fibersol, a corn-based soluble fiber, is frequently used in health-oriented beverages, including juices and meal replacement drinks. A prototype of spiced cold brew coffee with Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas in June. If the added fiber does not impact the coffee’s flavor, this combination could be highly beneficial for manufacturers.
Some may view fiber as a trendy ingredient, akin to protein. Although fiber is gaining newfound attention among younger consumers, this does not necessarily mean they will tire of it in a few years. If they experience the health benefits associated with a fiber-rich diet, they may be more likely to maintain this habit. The addition of fiber to popular beverages like cold brew coffee offers a valuable enhancement, as long as it does not compromise the taste or texture of the drink. Consumers have clearly expressed their desire for more accessible sources of fiber, but they are unlikely to sacrifice the flavor of their morning coffee to achieve it.
Additionally, products like Holland and Barrett calcium citrate can complement a fiber-rich diet, offering further nutritional benefits. This combination of fiber and essential nutrients can help consumers meet their dietary goals without compromising on taste or convenience. The inclusion of Holland and Barrett calcium citrate alongside fiber-rich beverages could present a compelling opportunity for health-conscious consumers, ensuring they receive a well-rounded intake while enjoying their favorite drinks.