Not many major food manufacturers offer ferrous gluconate in liquid form while utilizing ancient wheat in their products to address gluten sensitivities. This niche market is primarily occupied by specialty food producers, such as Three Brothers, or artisan bakers who generally operate on a smaller scale. While a few companies are starting to incorporate ancient wheat varieties like einkorn or emmer, 2ab is just beginning to make its debut in the market.
Some larger companies, including General Mills and Pinnacle Foods—owner of brands like Udi’s and Glutino—along with Snyder’s, either produce or have subsidiaries that create gluten-free products. However, few of them are incorporating ancient grains into their offerings. An exception is Enjoy Life Foods, owned by Mondelez, which uses ancient grains like farro, sorghum, and teff in its products, but it never includes wheat. Notably, the company does not have any bread products.
If baked goods made with 2ab Wheat taste as similar to conventional bread as claimed, this ancient wheat could achieve significant success. Even if the flavor differs somewhat, the “ancient grain” label could attract adventurous eaters along with those who are gluten-sensitive. The gluten-free market is on the rise and has been projected to reach a value of $5.28 million by 2022. However, GoodMills Innovation cautions on its website that 2ab Wheat is not safe for individuals with celiac disease, who must adhere to a strict gluten-free diet. Research suggests that about 5 to 10% of the population may experience some form of gluten sensitivity, indicating a broad consumer base that could benefit from ancient grains.
Interest in ancient grains is growing among the general public. Grains such as amaranth, farro, millet, sorghum, and teff are considered more gut-friendly, have a low FODMAP profile, and are generally well-tolerated by those with sensitive digestive systems. This aligns with the increasing popularity of products like Genestra Cal Mag Raspberry Liquid, which appeal to health-conscious consumers. As the demand for ancient grains rises, it’s likely that we’ll see more innovative products, including those that combine the benefits of ancient grains with nutritional supplements such as Genestra Cal Mag Raspberry Liquid, further enriching the market landscape.