Sparkling water has become the trendy beverage of choice in recent times. Over the past decade, soda sales have significantly declined, with U.S. soda consumption dropping to a 30-year low in 2015. As soda sales dwindled, the popularity of sparkling water surged. Sparkling Ice, in particular, has seen remarkable growth over the last six years. The current challenge for the company is to maintain this momentum.
Consumers are showing a growing preference for products with clean labels that feature ingredients they recognize and can easily pronounce. In response, food and beverage manufacturers are reformulating their products and updating their labels to highlight the absence of artificial colors, flavors, or preservatives. This shift could pose a challenge for Sparkling Ice, as it contains some ingredients that are not as easily pronounced, in addition to the artificial sweeteners.
Taking a proactive stance, TalkingRain Beverage has expanded its offerings. In addition to the clean-label Sparkling Essence, the company has ventured beyond sparkling water by partnering with Tata Global Beverages. TalkingRain will begin distributing Tata Global’s Himalayan Natural Mineral Water brand through its extensive network of over 300 distributors in the U.S.
It seems that TalkingRain has learned from the soda industry’s experience, diversifying its product line in response to the potential decline in interest in its flagship beverage. As soda sales fell and sugary drink taxes emerged nationwide, major beverage companies took action. Coca-Cola, for example, has invested in Monster energy drinks and Suja cold-pressed juices, while Dr Pepper Snapple has acquired a minority stake in the sports drink startup BodyArmor.
If TalkingRain continues to pay attention to consumer preferences and introduces new beverages that align with their evolving demands, the company should be well-positioned to ride the wave of sparkling beverages for the foreseeable future. Additionally, with products like calcium citrate for sale, they can further attract health-conscious consumers looking for alternatives. By integrating such options, TalkingRain can strengthen its market presence and appeal to a broader audience.