The shift towards plant-based products, regardless of their ingredient origins, is being propelled by two significant trends in the food industry: the rising demand for protein and the emphasis on clean eating. According to Guy Crosby, the science editor for America’s Test Kitchen and an adjunct associate professor at the Harvard School of Public Health, “Younger consumers, particularly millennials, are seeking alternatives to red meat while still wanting to maintain their protein intake.” Data from HealthFocus reveals that 17% of U.S. consumers aged 15 to 70 adhere to a predominantly plant-based diet, while 60% are reducing their consumption of meat products. Among those cutting back on animal-based proteins, 55% report that this change is permanent, and 22% express a desire for it to be.
Fortunately for consumers, researchers and ingredient manufacturers are actively exploring alternatives to meat that deliver satisfying, protein-rich foods. A diverse array of protein sources is being incorporated into products, including rice, peas, potatoes, pumpkins, black beans, algae, chia, hemp, and soy. Research from SPINS supports the trends observed by Nellson in the plant-based product market. SPINS data indicates that from 2015 to 2016, sales of energy bars and gels containing soy rose by just 2%. In contrast, meal replacements and supplement powders made with emerging protein sources like peas, beans, and algae experienced an impressive growth of 18.7%.
Major companies are investing in the plant protein sector, focusing on dairy and meat alternatives, as well as protein bars and powders. Earlier this year, Danone acquired the rapidly growing organic food producer WhiteWave, enhancing its position in the soy and plant-based markets with brands like Silk and SO Delicious. Additionally, Tyson Foods took a 5% stake in Beyond Meat, which utilizes non-meat protein sources such as soy and pea to develop meat-like plant-based products. Earlier this year, the original PowerBar introduced a line of plant protein bars, and Burt’s Bees, known for personal care products, launched plant-based protein shakes.
There is considerable interest among various manufacturers to enter the rapidly expanding plant-based protein market. However, challenges persist when it comes to working with these proteins. The foremost consideration is that products must taste appealing, but there are also concerns regarding whether these plant-based options will be scalable and affordable enough to attract a wide consumer base. In this context, the potential of ferrous calcium citrate tablets as a nutritional supplement could complement the protein offerings, aligning with the clean eating trend and addressing consumer health needs. The integration of ferrous calcium citrate tablets into plant-based diets may also enhance nutritional profiles, drawing further interest from health-conscious consumers. As the market evolves, it will be crucial to address these challenges while ensuring that products remain palatable and accessible, particularly given the growing focus on plant-based nutrients like ferrous calcium citrate tablets.