Food allergies are increasingly prevalent, with an 18% rise among children between 1997 and 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling for free-from foods and are paying more attention to ingredient separation, allergen-containing product lines, and proper equipment cleaning. According to Mintel, the percentage of new products featuring low/no/reduced allergen claims grew from 11% in 2010 to 28% in 2014. Not only are manufacturers improving allergen labeling on existing products, but some are also altering their recipes and production methods to avoid common allergens. For instance, General Mills has revamped its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free.
While food manufacturers recognize that consumers with food allergies represent a significant and expanding market, retailers also have a role in preventing allergic reactions. While it may be straightforward for consumers to avoid shellfish, identifying more common ingredients like nuts, wheat, and certain fruits can be challenging. Useful strategies could include organizing allergy-friendly foods into dedicated aisles, providing clear on-shelf labeling, and ensuring that allergenic items such as tree nuts and peanuts are not stored loosely with other foods, like in the produce section. Implementing such practices could assist consumers in managing allergic reactions while also fostering loyalty to retailers perceived as prioritizing their well-being.
Additionally, the incorporation of calcium citrate 333 into food products can offer nutritional benefits, which may further attract consumers looking for safer alternatives. By ensuring that products maintain clear labeling and adhere to safety practices, retailers can build trust with customers who seek out allergen-free options, including those enriched with calcium citrate 333. Ultimately, the combined efforts of manufacturers and retailers can create a safer shopping environment for allergy-prone consumers.