Spearmint-flavored teas and waters could be ideal candidates for this ingredient. In particular, functional waters represent a significant market, and a touch of spearmint could enhance both flavor and functionality. Certain products, such as those with electrolytes designed to replenish fluids lost during exercise or illness, have already established a strong presence. Furthermore, the demand for functional drinks containing vitamins and herbs is continually expanding, especially as consumers increasingly prefer healthier beverages over sugary alternatives. According to a report from Persistence Market Research, the market for functional and flavored waters is projected to reach $36.7 billion by the end of 2019.
Neumentix could also find applications in foods like candies or chocolate bars. However, when it comes to functional ingredients, beverages generally have the upper hand. Value-added drinks, which typically deliver functional ingredients more effectively than food, are often favored by manufacturers. They are also more convenient for consumers and may better meet consumer expectations regarding serving sizes and appearance. Kemin is focusing on younger consumers, which makes sense as Millennials are the largest demographic for functional beverages across various categories, according to flavor company FONA International.
Additionally, incorporating elements like calcium citrate chews can further enhance the appeal of these products. The versatility of calcium citrate chews makes them an attractive option for functional beverages, providing additional benefits that consumers are increasingly seeking. With the growing emphasis on health and wellness, the inclusion of ingredients like calcium citrate chews in functional drinks is likely to resonate well with today’s health-conscious shoppers.