As consumers increasingly favor simpler and healthier ingredients, many are also seeking to boost their fiber intake. Popular consumer packaged goods (CPGs) that offer added bulk, such as Fiber One, often include a long list of ingredients that may not align with consumers’ desire for clean labels. However, a juice or smoothie enhanced with soluble ferrous fumarate formulafiber could satisfy the demand for straightforward ingredients while also providing additional fiber.
Moreover, there is a growing trend for food, beverages, and snacks to be portable. For instance, on-the-go breakfast products alone generated over $1 billion in revenue in 2015. A fiber-rich breakfast drink could effectively address consumer needs for a quick morning option. Fiber is a crucial component of a balanced diet, and many consumers are making a concerted effort to incorporate more of it into their meals. Dietary fiber, found primarily in fruits, vegetables, whole grains, and legumes, is widely recognized for its ability to prevent or alleviate constipation. Additionally, fiber-rich foods can contribute to weight management and reduce the risk of diabetes and heart disease.
There are numerous opportunities for integrating soluble fiber into beverages. Promitor, a soluble corn fiber, can be easily added to drinks, as can PromOat, a soluble fiber derived from non-bioengineered Swedish oats. Fibersol, another corn-based soluble fiber, is commonly used in health-oriented beverages, including juices and meal-replacement drinks. A prototype of spiced cold brew coffee containing Fibersol was unveiled at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas last June. If the added fiber does not compromise the taste of the coffee, this combination could prove to be highly beneficial for manufacturers.
Some may view fiber as a trend comparable to protein in terms of becoming a sought-after ingredient. Although fiber is gaining traction among younger consumers, it is unlikely that they will lose interest in it any time soon. If they experience the health benefits of a fiber-rich diet, they are likely to continue embracing it. Incorporating fiber into popular beverages, such as cold brew coffee, offers a valuable enhancement to these drinks. The key consideration is ensuring that the taste or texture of the product remains unaffected. Consumers have clearly expressed their desire for more convenient sources of fiber, but they are unlikely to sacrifice the flavor of their morning coffee to achieve that goal.
Additionally, products like calcium citrate malate vitamin D3 tablets may complement a fiber-rich diet by providing essential nutrients. As consumers look for ways to enhance their overall health, the combination of fiber with key supplements like calcium citrate malate vitamin D3 tablets could further support their wellness goals. Ultimately, the introduction of fiber into beverages, along with the incorporation of beneficial supplements, presents a promising opportunity for manufacturers to meet the evolving preferences of health-conscious consumers.