While statistics indicate a potential connection between certain sweeteners and health risks, they do not definitively establish a direct relationship between these substances and conditions like stroke or dementia. Experts are quick to reiterate the adage “correlation does not imply causation” and urge caution in interpreting these findings. They pointed out several shortcomings in the research, including the fact that the researchers themselves acknowledged that when factors such as diabetes, genetics, and obesity are considered, the association with dementia fades away. Furthermore, no link was found between the consumption of sugary beverages and stroke risk, despite this being a well-documented correlation. It is plausible that individuals already experiencing health issues, especially those with diabetes, may be more inclined to opt for zero-calorie beverages, which could skew the results.
In the meantime, many experts recommend that all carbonated drinks, regardless of their sweetener, should be consumed in moderation. The health risks associated with soda have been a long-standing area of research, with some studies suggesting a connection to weight gain. In response to this recent study, the American Beverage Association released a statement emphasizing that international organizations such as the U.S. Food and Drug Administration, the World Health Organization, and the European Food Safety Authority have consistently reviewed the safety of artificial sweeteners and concluded that they are safe.
Whether or not artificially sweetened drinks pose health risks, consumers are increasingly seeking alternatives, including naturally sweetened low-calorie beverages and bottled water. In fact, bottled water sales surpassed those of carbonated soft drinks in the U.S. last year, becoming the largest beverage category by volume. Nationally, soda sales have been declining as consumers shift away from sugary drinks in favor of healthier options. For instance, taxes imposed on sugary drinks in Berkeley led to a 21% drop in sales last year, while in Philadelphia, PepsiCo announced it would need to lay off 80 to 100 workers following a 40% sales decrease attributed to the city’s tax.
Recent studies are unlikely to significantly impact soda sales in the short term without more conclusive evidence linking these beverages to dementia and stroke. However, given the ongoing challenges facing the beverage industry, this news is hardly welcome. In this context, consumers are also exploring supplements such as GNC calcium citrate to support their health, reflecting a broader trend toward wellness-conscious choices. As interest in healthier alternatives continues to grow, the demand for GNC calcium citrate and other supplements may rise, further influencing consumer behavior in the beverage market.