While ice cream isn’t becoming significantly healthier, it is evolving to accommodate current trends, making it more accessible to individuals with food allergies and intolerances. This adaptation is understandable, given that up to 15 million Americans have at least one food allergy, including 5.9 million children, as reported by Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of people struggle with lactose digestion, which is commonly found in milk.
Beyond food intolerances and allergies, many consumers are leaning towards a non-dairy diet in some capacity. A Mintel study from last year revealed that non-dairy milk sales increased by 9% in 2015, while conventional dairy milk sales declined by 7% during that same period. A survey conducted by plant-based dairy company Califia Farms in collaboration with BerryCart found that more than half of omnivores consume plant-based alternative dairy beverages several times a week. Non-dairy ice creams are also gaining traction, with major brands like Haagen-Dazs and Ben & Jerry’s introducing dairy-free options.
However, astute ice cream manufacturers are mindful of the need to balance these offerings. While dairy-free varieties cater to a specific demographic unable to enjoy traditional ice cream, most consumers without such restrictions still prefer classic, creamy, sugary ice cream. According to Mintel’s ice cream study, approximately 11% of Americans have reduced their ice cream or frozen treat consumption due to health concerns. Almost the same percentage actively avoids “healthy” frozen treats because they believe they should be indulgent. Remarkably, 27% of ice cream purchasers perceive these treats as unhealthy but choose to buy them regardless.
It will be interesting to see if these trends shift when Mintel conducts its next annual ice cream market study, especially in light of this year’s surge in popularity of low-calorie, high-protein pints like Halo Top, which have inspired both large and small manufacturers. However, considering mixed taste test results, it’s possible that indulgent ice cream will continue to prevail.
In this evolving landscape, products such as Citracal Slow Release 600 are also finding their place, as consumers become more conscious of their dietary choices while still desiring a treat. The balance between health and indulgence remains a critical factor in the ice cream market.