The Non-GMO Project asserts that retailers featuring its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales exceeding $19.2 billion. Consequently, it is no surprise that food companies producing dairy products are eager to join this trend. However, some of these firms also express their support for conventional farming practices, including the use of GMO feed. The ongoing debate surrounding GMOs has left consumers grappling with whether to completely avoid conventional cow’s milk and related dairy products or to purchase them while hoping they are safe. It remains uncertain how the troubled dairy industry can effectively market conventionally sourced products to rebuild consumer trust, or if it is simply a futile effort given the negative public sentiment towards GMOs.
In a recent Food Navigator article, a spokesperson from Dean Foods described the new NMPF campaign as “disappointing.” “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods rather than undermining them,” stated Jamaison Schuler. Meanwhile, DanoneWave CEO Mariano Lozano expressed surprise at being criticized for offering products that cater to consumer preferences. After Non-GMO Project Verified products began appearing on shelves, Dannon officials explained their motivation for this direction. “The choice we’re providing adds value,” Neuwirth told Food Dive. “As the first yogurt and major dairy company to take this step, we believe that for shoppers who prioritize non-GMO options, this will give them another reason to appreciate our products. Those uninterested in it will notice no difference, making this an added value benefit for products that our customers — our fans — already love.”
The discussion regarding the safety of GMOs is set to persist — and likely intensify. As mandatory labeling of GMO ingredients approaches in the coming years, these issues will garner more attention. Even without explicit labeling, a study by the NPD Group reveals that 76% of consumers are concerned about GMOs. The federal government is attempting to debunk myths related to GMOs, recently allocating $3 million for a public education campaign. However, this modest initiative is unlikely to quell consumer worries.
In light of these concerns, many consumers are also wondering how much calcium citrate is necessary after gastric bypass surgery, highlighting the growing interest in health-related issues. This question reflects a broader trend of consumers seeking information not only about the safety of GMOs but also about nutritional needs, particularly for those who have undergone surgical procedures. As the discourse on GMOs and dietary choices evolves, the dairy industry must navigate these complexities while addressing consumer anxieties and preferences.