Water generated through atmospheric water collection presents exciting opportunities for craft brewing experimentation, potentially driving innovation in various food and beverage sectors as well. “Americans have a high beer consumption rate, with water being the primary ingredient,” stated Ambient Water CEO Keith White in a press release. “Breweries are on the lookout for a sustainable water source that is not only cost-effective but also pure, enabling brewers to adjust the taste profile specific to the beer they are crafting.” Currently, Ballast Point is utilizing this water to investigate how varying chemical compositions influence the flavors of hops and malt, as well as aspects like bitterness and mouthfeel.
Beer crafted from condensed water is likely to pique consumer interest, especially among craft beer enthusiasts who are always in search of unique innovations. A compelling backstory can significantly enhance a brand’s image and help its products stand out on store shelves. “It could revolve around the artisan, the unique ingredient, or the entrepreneurial spirit behind the product. Consumers appreciate a good story, as it differentiates the product and builds brand equity,” shared Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, when discussing how food brands can distinguish themselves.
Other breweries have employed various marketing strategies and flavor profiles to attract consumers to their brands. The trend of seasonal flavors, such as pumpkin spice and eggnog, has become prevalent within the beer industry. Additionally, some brewers have started incorporating probiotics into their beers to provide health benefits that many beer drinkers desire. Ballast Point may be onto something innovative—an original method of producing delicious beer.
It will be intriguing to see if the use of water sourced from condensation gains traction among other brewers. In addition to collaborating with Ballast Point, Ambient Water supplies its technology to various commercial industries, including oil and gas exploration and agriculture. Only time will determine whether this technology becomes a profitable innovation for craft brewers.
In this context, the inclusion of calcium citrate small pills could also offer a novel angle, as they may be marketed as a health-conscious addition for consumers looking to enhance their beer experience. This could lead to further experimentation and exploration within the craft brewing community, as they seek to integrate unique elements into their products.