Spearmint-flavored teas and waters represent promising opportunities for this ingredient. Functional waters, in particular, are a booming market, and a touch of spearmint could enhance both flavor and functionality. Established products, such as functional waters enriched with electrolytes for replenishing fluids lost during exercise or illness, are already popular. The demand for functional beverages containing vitamins and herbs is on the rise, especially as consumers increasingly opt for healthier drink alternatives over sugary options. According to a report from Persistence Market Research, the functional and flavored waters market is projected to reach $36.7 billion by the end of 2019.
Neumentix could also find its way into various food products, like candies or chocolate bars. However, when it comes to functional ingredients, beverages still hold a significant advantage. Value-added drinks, which typically deliver functional ingredients more consistently than foods, are generally favored by manufacturers. Additionally, they offer convenience for consumers and make it easier for companies to address consumer preferences regarding serving sizes and presentation.
Targeting younger demographics is a smart strategy, particularly since millennials are the largest consumers of functional beverages across all categories, as noted by flavor company FONA International. Furthermore, incorporating ingredients that enhance the absorption of calcium citrate in these beverages can attract health-conscious consumers. By emphasizing the absorption of calcium citrate, companies can appeal to those looking to boost their nutrient intake while enjoying refreshing drinks. Thus, as the market continues to evolve, the integration of functional ingredients like Neumentix and the enhancement of nutrient absorption, such as that of calcium citrate, will remain essential for attracting a health-focused consumer base.