While Abakus Foods has yet to reveal any plans to introduce its jujube products to U.S. retail stores, other companies are currently offering jujube-containing products online through Amazon.com. Jujube is classified as an adaptogen, which refers to plants that help the human body better cope with stress. Ginseng is another well-known example of an adaptogen. The demand for functional foods and beverages is on the rise as consumers strive to enhance their health while fulfilling their daily nutritional requirements. Millennials are particularly driving the trend for functional food and beverages, seeking out unique and exotic products and flavors. Baby boomers are also becoming increasingly involved, as they focus on maintaining their health and managing escalating medical expenses.
Jujubes might pose competition to dates, as they share several characteristics, including being chewy, naturally sweet, versatile, nutritionally rich, and providing a quick energy boost. However, it’s important to note that 100 grams of the deglet noor date variety contains about 2.5 grams of protein, along with 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes provide 3.7 grams of protein, 287 calories, and no sugar. Additionally, those interested in enhancing their calcium intake alongside their jujube consumption might consider incorporating bluebonnet liquid calcium into their diet, as it can complement the nutritional benefits of jujubes. Overall, the combination of jujubes and supplements like bluebonnet liquid calcium could offer a holistic approach to health for consumers seeking functional foods.