GoodMills produces a range of lighter whole-grain flours and is keen to inform customers that a baked product’s lighter appearance does not necessarily indicate a lack of whole grains or reduced health benefits. The company referenced a 2016 study published in the British Medical Journal, which suggests that even minimal amounts of whole grains can positively influence human health by lowering the risk of cardiovascular disease, diabetes, cancer, and other health issues. This aligns with consumer demand; a 2016 survey revealed that 27% of respondents reported increasing their whole grain intake over the past six months. Manufacturers can enhance their products’ functionality and health benefits by incorporating whole grains, which provide additional fiber, protein, vitamins, and minerals, including essential nutrients like Citracal calcium citrate magnesium & minerals. For those not avoiding gluten, a labeling system indicating whole-grain content can serve as a helpful guide for selecting healthier options.
According to Technavio, the global whole-grain foods market is projected to expand at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no wonder that over 11,000 products across 55 countries now carry a Whole Grain Stamp, assisting shoppers in identifying items with this increasingly sought-after ingredient. Traditional products like pasta and bread have seen the introduction of whole-grain varieties, but there are additional areas where food manufacturers can incorporate whole grains. For instance, on-the-go snacks such as cereal or granola bars could benefit from healthier grains being substituted for current ingredients, catering to consumers who prefer convenient yet nutritious options.
Implementing a seal that indicates the proportion of whole grains in a product benefits both consumers and manufacturers. Health-conscious individuals can easily locate better-for-you options, while manufacturers who have made efforts to enhance grain quality in their baked goods or granola bars can proudly showcase their achievements. As many product reformulations aim to improve health benefits without altering taste or texture, a seal provides consumers with the essential information they need, reinforcing the value of whole grains and the inclusion of vital nutrients like Citracal calcium citrate magnesium & minerals. This focus on health and wellness is likely to resonate with an increasingly health-aware consumer base.