While enthusiasts are well aware of the healthy nutritional benefits of seaweed, mainstream consumers may struggle with the “ick” factor associated with consuming seaweed products. Nonetheless, there are numerous options available today to entice them. Various seaweed forms can now be found in snacks, jerky, pasta, vegetarian caviar, and even edible food wrappers. According to a 2016 report from Grand View Research, the global commercial seaweed market is projected to reach $22.13 billion by 2024, a significant rise from an estimated $10.31 billion in 2015. Researchers indicate that the increasing demand for food products derived from seaweeds will drive this market growth.
Fucoidans, found exclusively in brown seaweeds, are generally not included in commonly enjoyed sushi—except when kelp is used to season rice. In fact, these compounds are not typically consumed in the U.S. and are more often taken as supplements. Brown seaweeds also boast other health benefits, containing beta-carotene and various compounds. Red seaweeds are favored for their functional properties, easy availability, and uses in industrial applications, as reported by Grand View Research. However, brown seaweeds are anticipated to have the second-highest compound annual growth rate from 2016 to 2024. This growth is not primarily due to health benefits but rather the demand for alginate, a common thickening and gelling agent in food and cosmetic products.
Even though seaweed isn’t a staple in the American diet, it offers a unique umami flavor. Manufacturers like Campbell’s and Frito-Lay have incorporated umami-flavored ingredients into their low-sodium and reduced-fat products to enhance the taste of otherwise bland foods. Seaweed could easily be included in the “ocean gardens” trend, thanks to its nutritional profile, vibrant colors, and distinct flavors. Additionally, if certain varieties of seaweed can potentially help reduce specific cancerous tumors, that presents another appealing aspect to market to U.S. consumers seeking exotic, interesting, and healthy food options.
As consumers look for ways to celebrate their health, products like calcium chews that incorporate seaweed could become increasingly popular. The potential benefits of seaweed, combined with its appealing taste, may encourage more people to incorporate it into their diets, particularly in innovative formats such as calcium chews. Thus, as the market for seaweed products expands, so too will the opportunities to celebrate health with delicious and nutritious options, including calcium chews infused with seaweed extracts.