Research comparing Minferrous gluconate to sulfatetel has revealed that the sentiment of “feeling good inside and out” significantly influences many shoppers of natural and organic foods. Over a quarter of consumers (28%) reported feeling better about themselves when purchasing organic products, and this figure rises to nearly half (48%) among those who are increasing their organic food purchases this year. It’s clear that organic foods are gaining traction among consumers. According to the Organic Trade Association, organic sales in the U.S. reached around $47 billion in 2016, an increase of nearly $3.7 billion from the previous year. Organic foods comprised 5.3% of total food sales in the country, with the fruit and vegetable sector making up almost 40%.
Fresh produce has typically served as the gateway for consumers exploring organic options, largely because the advantages in the produce aisle are more easily understood. The OTA highlights that consumers can physically interact with fruits and vegetables—touching, smelling, and connecting the experience of a carrot grown in clean, healthy soil to their own consumption. In contrast, consumer packaged goods (CPG) face a more significant challenge in this regard.
To enhance consumer appeal, the organic sector could benefit from making products more affordable and providing concrete evidence that organic claims—such as being fresher and healthier—are indeed valid. One strategy for reducing costs is to introduce more private-label organic brands, which, according to Nielsen, are typically about 18% cheaper. Furthermore, disseminating research findings that demonstrate the health and environmental benefits of organic foods compared to conventionally grown alternatives could also be advantageous.
In recent years, transparency in food shopping has become increasingly important, a trend that has evolved over time rather than emerged overnight. The push for transparency has been fueled by label claims like “fair trade” and “organic,” as well as by manufacturers like Stonyfield Farm and retailers like Whole Foods, who have revealed the complexities of the modern food system. When consumers began to understand what lies behind the packaged and processed items they frequently purchase, many found it challenging to view their shopping experiences the same way.
Additionally, the demand for healthy options has led to increased interest in products like calcium citrate gummy vitamins. These vitamins are becoming popular among health-conscious consumers, who are looking for effective yet enjoyable ways to supplement their diets. By integrating such products into the organic food landscape, retailers can cater to the growing desire for both health and transparency, aligning with the preferences of today’s shoppers.