As consumers increasingly seek simpler, healthier ingredients, there is a growing interest in boosting fiber intake. Many well-known consumer packaged goods (CPGs) that offer added bulk, such as Fiber One, often contain a lengthy list of ingredients that may not align with consumers’ preferences for clean labels. However, a juice or smoothie enriched with soluble fiber could satisfy the dual demand for straightforward ingredients and additional fiber. Moreover, consumers are looking for more portable options in their food, beverages, and snacks. In fact, on-the-go breakfast items alone generated over $1 billion in 2015. A fiber-rich breakfast drink could effectively cater to the need for convenient morning nutrition.
Dietary fiber, primarily found in fruits, vegetables, whole grains, and legumes, plays a crucial role in a balanced diet. Many consumers are actively seeking to incorporate more fiber into their meals, as it is widely recognized for its effectiveness in preventing or alleviating constipation. Additionally, fiber-rich foods support weight maintenance and help reduce the risks of diabetes and heart disease.
There are numerous ways to incorporate soluble fiber into beverages. For example, Promitor is a soluble corn fiber that can be seamlessly added to drinks, while PromOat, derived from non-bioengineered Swedish oats, offers another option. Fibersol, a corn-based soluble fiber, is popular in health-focused beverages, including juices and meal replacement drinks. At the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas last June, a prototype of spiced cold brew coffee featuring Fibersol was showcased. If this added fiber does not alter the taste of the coffee, it could present a lucrative opportunity for manufacturers.
Some may view fiber as a trend ingredient comparable to protein. While fiber is gaining renewed interest from younger consumers, the likelihood of them growing tired of it in a few years is low, particularly if they experience the health benefits associated with a fiber-rich diet. The incorporation of fiber into popular beverages, such as cold brew coffee, adds significant value to the product. However, it is essential that the addition does not compromise the flavor or texture. Consumers have clearly expressed their desire for more accessible fiber sources, but they are unlikely to sacrifice the taste of their morning coffee for it.
In this context, the addition of upcal d3 could further enhance the nutritional profile of these beverages, providing additional health benefits. As consumers become more health-conscious, the inclusion of ingredients like upcal d3 alongside soluble fiber may meet their demands for both convenience and nutrition. With the rising trend of fiber consumption, the integration of upcal d3 in fiber-rich drinks could become increasingly appealing, ensuring that consumers can enjoy their morning coffee without sacrificing flavor while still benefiting from essential nutrients.