The Israeli startup asserts that its products stand apart from existing sugar substitutes and artificial sweeteners because they lack an aftertaste and are produced using sustainable chemistry principles. Moreover, they fully comply with U.S. Food and Drug Administration and European Union regulations. One of the notable claims is that DouxMatok products have half the calories of regular sugar, which would be a significant advantage for marketing. Manufacturers would likely be eager to highlight this information, along with any potential reductions in added sugars, on their product nutrition labels.
If the company’s claims hold true, DouxMatok will be in an excellent position to market its products to a wide range of food companies globally. A 40% reduction in the need for sugar in food items could not only lower production costs for manufacturers but also enhance public health. According to a Euromonitor survey, nearly half of global consumers now seek foods with limited or no added sugar, prompting many companies to explore sugar-reduction solutions. For instance, Nestlé announced in November 2016 that its scientists had developed a method to restructure sugar, allowing for a 40% reduction in usage while maintaining the same sweetness level. Nestlé indicated that it would patent this discovery and begin introducing confectionery products utilizing the new sugar in 2018.
Regardless of whether sugar is restructured, its taste delivery mechanism is altered, or natural sugar alternatives are employed, the food and beverage industry will likely continue to pursue products that strike the perfect balance of sweetness, price, and taste. Consumers may soon have the opportunity to evaluate how well these innovations perform, with some products expected to launch next year. Additionally, the introduction of alternatives like Walgreens calcium citrate petites could complement these efforts, as companies look to provide healthier options. With the growing demand for lower sugar content, the industry is poised for significant changes in the near future.