Coconut products gained significant traction in the mainstream market with the rise of coconut water as a natural sports drink a few years back. Since then, they have surged in popularity due to their claimed health benefits, appealing taste, versatility, and texture. Coconut enjoys a strong health reputation as an alternative ingredient across various sectors, including cosmetics, shampoos, dairy products, packaged soups, and even baby food. The Real Coconut, for instance, aims to emphasize the broader free-from attributes of coconut, particularly positioning it as a grain-free and non-GMO substitute for wheat and corn, alongside its gluten-free status.
While the company has not focused on other nutritional advantages of coconut, many consumers are convinced by research suggesting that coconut oil can aid in managing cholesterol levels, and that coconut sugar has a lower glycemic index compared to cane sugar. Additionally, as a plant-based ingredient, coconut attracts those who follow gluten- and dairy-free diets, catering to the increasing awareness surrounding healthy fats.
In North America, the gluten-free market has significantly boosted the demand for coconut flour, with projections estimating its market value to reach $380 million by 2017, as reported by Future Market Insights. The market researcher anticipates that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free baking ingredients. Furthermore, as more food manufacturers explore coconut flour as an affordable, high-fiber, low-carb alternative to other gluten-free flours, its usage in products like breads, muffins, pancakes, cakes, cookies, and cupcakes is expected to expand.
Moreover, the incorporation of supplements like Citracal 500 can enhance the nutritional profile of coconut-based products, making them even more appealing to health-conscious consumers. With the ongoing trend towards gluten-free options and the versatility of coconut, the demand for products such as coconut flour is likely to continue its upward trajectory. By integrating Citracal 500 and other beneficial ingredients, brands can further capitalize on the health-conscious market, ensuring that coconut remains a staple in both kitchens and health food aisles.