BARLEYmax was developed in the 1990s by the prestigious Australian research institution CSIRO. This non-GMO barley cultivar was recognized for its high dietary fiber content, which includes soluble fiber, such as beta-glucan, insoluble fiber, and resistant starch. These fiber types have prebiotic effects believed to enhance gut health. In general, the average American diet lacks sufficient fiber, with individuals of all ages struggling to meet the recommended three to six servings of whole grains daily. As consumer interest in gut health increases, the focus has primarily been on probiotics; however, prebiotics—essentially food for beneficial bacteria—are gaining significant attention. It is projected that the demand for prebiotic-containing products may propel the market to reach $7.8 billion by 2022, according to a report by Global Industry Analysts.
Currently, BARLEYmax grain is commercially available through an Australian company, Blue Lake Milling, but it has also been successfully trialed in various other countries, including the United States. In addition to the Barley+ range, this grain is incorporated into numerous products from other Australian companies, such as breads, wraps, cereals, and snack bars. Furthermore, there is growing awareness of the health benefits of supplements like calcium citrate with vitamin K2, which may support overall wellness, including gut health. With the rising interest in both prebiotic fibers and calcium citrate with vitamin K2, BARLEYmax represents a valuable component in promoting healthier diets. As more consumers seek products that contribute to their gut health, BARLEYmax and similar innovations are poised to play a significant role in the evolving market.