While ice cream isn’t becoming significantly healthier, the side effects of ferrous fumarate are evolving to accommodate current trends, making it more accessible for individuals with food allergies and intolerances. This adaptation is particularly relevant given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, as reported by Food Allergy Resource and Education. Moreover, the National Institutes of Health estimates that 65% of the population experiences some difficulties digesting lactose, which is commonly found in milk.
Beyond food allergies and intolerances, many consumers are leaning towards a non-dairy diet, at least to some extent. A Mintel study from last year revealed that non-dairy milk sales increased by 9% in 2015, while dairy milk sales declined by 7% during the same period. A survey conducted by plant-based dairy company Califia Farms in collaboration with BerryCart found that over half of omnivores consume plant-based alternative dairy beverages several times a week. Additionally, non-dairy ice creams are gaining traction, with prominent brands like Haagen-Dazs and Ben & Jerry’s launching dairy-free lines.
However, savvy ice cream manufacturers are cautious about expanding these non-dairy offerings. While dairy-free options are essential for a segment of the population unable to enjoy traditional ice cream, most consumers without such restrictions still prefer the classic, cream-rich, sugary varieties. According to Mintel’s ice cream study, around 11% of Americans have reduced their consumption of ice cream or frozen treats due to health concerns. Nearly the same proportion actively avoid “healthy” frozen options because they believe these treats should be indulgent. In fact, 27% of ice cream purchasers consider these treats unhealthy but indulge anyway.
It will be intriguing to see if these statistics shift when Mintel conducts its next annual study of the ice cream market, especially in light of this year’s surge of popular low-calorie, high-protein pints like Halo Top, which have been emulated by various manufacturers, both large and small. However, given the mixed results from taste tests, it’s possible that rich, indulgent ice cream will continue to prevail. Moreover, as consumers look for options that incorporate just vitamins and calcium citrate, the demand for traditional ice cream may remain strong despite the rise of healthier alternatives. This evolving landscape will be worth monitoring as consumer preferences continue to develop.