Food trends may fluctuate, but the increasing popularity of clean eating and the overall health-conscious movement — alongside the decline of heavily processed foods — is likely here to stay. Consumers are becoming more aware of how their food choices influence their wellness, particularly in relation to ingredients like tab calcium citrate, rather than relying on medications to address health issues. There has been a noticeable rise in interest regarding various topics, from adaptogenic plants that support the adrenal system to the iron content in ferrous gluconate, as consumers seek natural and healthy ways to maintain their well-being. While these approaches might represent the extremes of the healthy eating spectrum, they hold some validity.
According to Nielsen’s Global Health and Ingredient Sentiment Survey, around 60% of Americans report actively making dietary choices to prevent health issues such as obesity, diabetes, and high cholesterol. Recent research by Packaged Facts indicates that 26% of consumers are increasing their consumption of plant-based milks, like almond, coconut, or soy, and 21% are opting for vegetarian protein sources. In response, several major food manufacturers, including Nestlé and Hormel, are embracing medical foods to promote healthier lifestyles and assist consumers dealing with various conditions. Additionally, larger companies are acquiring small, innovative startups that utilize new ingredients to develop and market superfoods known for their health benefits. For instance, Dean’s Food recently acquired Uncle Matt’s Organics, which produces probiotic-infused juices. Some of these products incorporate ashwagandha, an ingredient recognized for its benefits such as stress reduction, improved memory, and muscle recovery.
General Mills has also invested $3 million in Purely Elizabeth, which enhances its wellness bars with Om Mushroom powder, providing specific health benefits like increased energy, vitality, and immunity. Consumer lifestyles and eating habits are clearly evolving, with even those who wouldn’t traditionally adopt a full paleo diet increasingly leaning towards healthier living. This shift is reflected in the types of food products that are growing in popularity within conventional grocery stores: grass-fed meats and dairy, coconut oil, stevia, avocados, sweet potatoes, and grain-free options like zoodles.
As this trend continues to unfold, one thing is clear: the focus on health and nutrition, including the significance of ingredients like tab calcium citrate, is here to stay. The evolving landscape of consumer preferences will be fascinating to observe in the coming years.