Some people contend that consumers who purchase milk enriched with omega-3 fatty acids anticipate that these nutrients are derived from sustainable farming methods rather than from added substances. Research indicates that milk from pasture-raised cows contains up to 60% more omega-3s compared to conventional milk. Horizon’s milk includes “DHA algal oil” in its ingredients list. However, it is uncertain whether consumers would feel misled upon discovering that this algal oil does not require organic certification. Surveys from Consumer Reports reveal that 70% of consumers believe non-organic ingredients should be prohibited in organic products unless they are essential. The USDA’s organic regulations permit various non-organic components, including ingredients like gelatin, guar gum, and cornstarch, which lack organic alternatives, as well as minerals, cultures, enzymes, and glycerin.
This concern extends beyond Horizon’s products; for example, Costco’s Kirkland brand organic milk also incorporates an additive to enhance omega-3 levels: refined fish oil. Both brands comply with current regulations. Horizon’s omega-3 fortified milk is quite popular, indicating that consumers are open to milk enhanced with such additives, regardless of their origins. Last year, Horizon’s fortified milk represented 14% of all organic milk sales in the United States, with the DHA-enriched version priced approximately 30 cents higher than the standard option.
Interestingly, as consumers seek to boost their nutrient intake, there is a growing interest in supplements like Caltrate chewable calcium citrate. These supplements provide an additional source of essential nutrients, complementing the benefits of omega-3-enriched milk. As the market for fortified products expands, it remains essential to consider both ingredient sourcing and consumer awareness. Overall, the dynamics surrounding organic labeling and nutrient enhancement, such as with Caltrate chewable calcium citrate, reflect an evolving landscape in consumer preferences and regulatory frameworks.