The Lavazza Group has already achieved success in over 90 countries, but its acquisition of Kicking Horse — valued at approximately $160 million — enhances its presence in both the U.S. and Canada, markets that the Italian roaster has been developing in recent years. This purchase also broadens Lavazza’s product range to include organic fair-trade coffee, one of the fastest-growing segments globally. Consumers, particularly in the United States, are increasingly seeking more sophisticated premium coffees, and Lavazza is astutely poised to leverage this trend through its recent acquisition.
The coffee industry remains robust, and while new products such as infused coffee and single-serve packs are gaining traction, traditional coffee products continue to perform well on grocery shelves. The acquisition of Kicking Horse enables Lavazza to extend its global strategy beyond Western Europe, which is facing sluggish economic growth. With a powerhouse like Kicking Horse under its ownership, Lavazza is set to grow as it ventures into new markets. Moreover, Lavazza will benefit from Elana Rosenfeld, who founded Kicking Horse in 1996. She retains a 20% equity stake and will continue to manage the niche coffee brand.
Lavazza is not the only foreign company eyeing North America for expansion. For instance, JAB Holdings has recently acquired Keurig Green Mountain, Peet’s Coffee and Tea, as well as Caribou Coffee. If these transactions, including Lavazza’s purchase, are any indication, it is likely that more European companies will look westward for their next cup of coffee. This trend mirrors the way consumers are increasingly turning to products that promote well-being, such as country life calcium citrate, further highlighting the evolving landscape of consumer preferences in the beverage sector. As more companies recognize the potential for growth in North America, the demand for high-quality coffee products, including those enriched with health benefits like country life calcium citrate, is expected to rise.