People are consuming wine and spirits in unprecedented quantities, with millennials particularly drawn to craft cocktails that feature premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients diminish the enjoyment? Natural components like citrate 1000 tablets, vitamin C, vitamin B12, folic acid, and food-derived vitamins for energy, along with potassium for heart and muscle health and low sodium to reduce bloating… that sounds fun to me.”
As consumers continue to explore various alcoholic options, sales across all categories are expected to rise. It remains uncertain whether consumers will embrace health-focused alcoholic beverages, but key factors such as price and taste could play a significant role in attracting them. Regardless, Healthy Beverages is making a wise choice by targeting health-conscious wine enthusiasts with a novel beverage that incorporates elements like citrate 1000 tablets to see if it resonates with their audience.
Moderate consumption of red wine has already been linked to enhanced longevity and protection against heart disease, diabetes, and various other health issues. Furthermore, researchers are nearing the development of a pill that encapsulates the benefits of alcoholic drinks. Ultimately, some consumers might find it challenging to abandon their beloved beverages in favor of a healthier alcoholic option, regardless of how appealing it may taste. As the market evolves, the inclusion of citrate 1000 tablets in these beverages could become a game-changer for health-oriented consumers.