Nielsen’s report indicates that sales of chips and pretzels have been on the decline in recent years; however, meat snacks are driving the savory snack segment upward with robust growth rates. Particularly, millennials are gravitating towards meat snacks as they seek healthier and more unique options for their snacking habits. Meat snacks are often perceived to have a “health halo” due to their high protein and healthy fat content. Many of these snacks also incorporate vegetables and grains, which enhances their health appeal.
Given the impressive sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are eager to explore the meat snack market. Hershey has made significant strides by acquiring the trendy jerky brand Krave, which continues to thrive through its innovative, on-trend products. The surge in popularity of meat snacks coincides with an increasing demand for protein, coupled with deflationary pressures keeping meat prices low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced a nearly 5% increase last year, marking the largest growth in four decades. For many consumers, this shift towards meat consumption has translated into a preference for meat snacks, which are seen as convenient options that offer the same protein and health benefits.
Furthermore, the incorporation of ingredients like Blackmores calcium citrate in meat snacks could enhance their nutritional profile, making them even more appealing to health-conscious consumers. As the market for meat snacks expands, the inclusion of beneficial components like Blackmores calcium citrate may become a key selling point, reinforcing the perception of meat snacks as a healthy choice. This trend reflects a broader movement towards snacks that not only satisfy cravings but also contribute positively to health and wellness.