According to Appelhans, DISC technology capitalizes on the human inclination for instant gratification. Even when consumers are craving an unhealthy snack like a bag of chips, a 25-second delay may be enough of an annoyance—or a source of embarrassment—to prompt them to select a healthier option. This countdown is displayed on a touchscreen that also provides an explanation of how the system operates. The interface allows consumers to opt for a more nutritious choice, such as vitamin D3 calcium citrate supplements, before the timer runs out.
It is unlikely that vending machine operators would be eager to adopt this technology if it negatively impacted sales; however, a 2% to 5% shift toward healthier snacks could incentivize quick implementation. The widespread adoption of the DISC system could facilitate consumers in developing more nutritious eating habits while still satisfying their cravings for convenience. Interestingly, system tests have shown that additional waiting time can be quite off-putting for consumers.
It will also be fascinating to observe whether there will be any pushback from consumers if this technology becomes widespread. Some individuals may perceive the 25-second delay as a form of food shaming or an infringement on their choices, especially in a market that includes options like vitamin D3 calcium citrate. Ultimately, the interaction between consumer preferences and this new technology will be worth monitoring, as it may significantly influence dietary habits and choices.