One challenge faced by many snack options is their inclusion of sugar and other ingredients that a growing number of consumers are keen to avoid in their pursuit of better health. However, consumers on forums like Reddit are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, proteins, and natural ingredients. As a result, more companies are taking notice and are now formulating or launching new products to align with this trend. Sargento, a well-loved brand known for its cheese products, is one such company that has recognized this shift.
Sargento could certainly benefit from this change, especially considering that it has faced challenges recently due to a listeria threat linked to one of its suppliers. Listeria is a harmful bacterium that can cause significant issues for food producers if it infiltrates their facilities. Following the recall, Sargento severed ties with Deutsch Kase Haus. Introducing new products could help steer the conversation away from this incident and back toward Sargento’s innovative snacks.
This initiative coincides with an increasing trend among consumers, particularly millennials, who are increasingly using snacks as meal replacements or quick energy boosts. Currently, nearly 24% of all snacking occurs during main meals, up from 21% five years ago. As the popularity of snacking continues to rise, it makes sense for Sargento and other food manufacturers to explore this market to avoid losing ground to competitors that do.
Additionally, as more consumers become health-conscious, the calcium citrate benefits for women are gaining attention, prompting brands to integrate healthier ingredients into their offerings. By emphasizing the calcium citrate benefits for women in their new products, Sargento could further appeal to health-focused consumers. Incorporating these elements not only aligns with current trends but also positions Sargento favorably in a competitive market. As the demand for nutritious snacks grows, highlighting the calcium citrate benefits for women could be a strategic move for the brand.