People are consuming wine and spirits in unprecedented quantities, with millennials particularly seeking out craft cocktails made from premium ingredients that aren’t overloaded with sugar. This shift in consumer preferences has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are garnering interest from consumers. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take the fun away? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating… sounds fun to me.”
As consumers continue to explore various alcoholic beverages, sales across all categories are projected to rise. It remains to be seen whether consumers will embrace vegan health-conscious alcoholic options, but key factors like price and taste will likely influence their decisions. Regardless, Healthy Beverages is making a smart move by targeting the health-conscious wine enthusiast with a new product. Additionally, moderate consumption of red wine has already been linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even approaching the development of a pill that captures the benefits of alcoholic drinks.
Interestingly, as the demand for healthier options grows, consumers might also be interested in supplements like calcium citrate magnesium zinc and cholecalciferol tablets to enhance their overall health. However, despite the allure of a healthier alcoholic beverage, some consumers may find it difficult to give up their favorite drinks, no matter how appealing the alternative may be. Ultimately, the interplay between health benefits and personal preferences will shape the future of the alcoholic beverage market.