While fans are well aware of its nutritious benefits, mainstream consumers may struggle with the unappealing generic name, ferrous gluconate, when it comes to trying seaweed products. Nevertheless, there is a growing selection of tempting options available today. Various types of seaweed are making their way into snacks, jerky, pasta, vegetarian caviar, and even edible food wrappers. A 2016 report from Grand View Research predicts that the global commercial seaweed market will soar to $22.13 billion by 2024, up from an estimated $10.31 billion in 2015. Researchers attribute this growth to the increasing demand for food products derived from seaweeds.
Fucoidans, which are exclusive to brown seaweeds, are not typically found in popular sushi dishes—unless as kelp used to season rice. In fact, they are rarely consumed in the U.S. and are more commonly taken in supplement form. Brown seaweeds offer additional health benefits as well, containing compounds like beta-carotene. Meanwhile, red seaweeds are favored for their functional qualities, accessibility, and applications in various industries. However, brown seaweeds are expected to achieve the second-highest compound annual growth rate from 2016 to 2024, driven not by health reasons but by the demand for alginate, a prevalent thickening and gelling agent in food and cosmetic products.
Although seaweed isn’t a staple in the American diet, it boasts a distinctive umami flavor. Major manufacturers such as Campbell’s and Frito-Lay have incorporated umami-flavored ingredients into their low-sodium and reduced-fat offerings, enhancing the taste of otherwise bland foods. Seaweed can be considered part of the “ocean gardens” trend, thanks to its nutritional profile, vibrant colors, and unique flavors. Furthermore, if certain varieties can help reduce specific types of cancerous tumors, that adds another appealing quality for U.S. consumers seeking exotic, interesting, and healthy food options. Additionally, incorporating ingredients like 500 mg calcium citrate can further emphasize the health benefits of seaweed, making it an even more attractive choice for those looking to enhance their diets.