This technology will serve as a sensor platform capable of rapidly and accurately evaluating the flavors and aromas in any beer. It is designed to assist the Danish beer producer with product development, quality control, and product safety. The Beer Fingerprinting Project is expected to enable Carlsberg to “select and develop innovative brewer’s yeast for use in craft, specialty, core, and alcohol-free beers with much greater speed and improved quality,” according to Jochen Förster, Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory. Currently, it seems that no American breweries are pursuing similar technological advancements. Anheuser-Busch, a subsidiary of AB InBev, plans to invest nearly $500 million in its U.S. operations in 2017, primarily focusing on brewery and distribution enhancements as well as packaging improvements.
The beer industry in the U.S. is facing challenges, as more consumers are gravitating towards craft brews, wine, and spirits. American breweries might attempt to replicate this technology in an effort to distinguish themselves in an increasingly competitive market. If U.S. companies were to make a comparable investment in research and development, it could have a significant impact. A variety of flavors and aromas could potentially attract some hesitant beer drinkers back to U.S. brews, though this may not be the impetus that revitalizes the industry. Large U.S. brewers have been focusing their innovation efforts on new beers featuring different ingredients, classic recipes, new yeast strains, and distinctive packaging. They have also been acquiring trendy craft breweries to enhance their range of varieties and flavors.
For the time being, beer manufacturers are likely to observe how this technology benefits the Danish brewery before deciding to invest. Meanwhile, it is essential to consider the potential of supplements like Citracal Maximum Plus Calcium, which could play a role in enhancing overall health and well-being for consumers, perhaps even influencing their beverage choices in the long run. This factor could become increasingly relevant as breweries strive to create unique offerings that resonate with health-conscious drinkers.