The FONA International report highlights the increasing significance of gut health for consumers, leading to a rise in food and beverage products that make digestive health claims. Between 2012 and 2017, the U.S. market for digestive products experienced a 12% growth, as noted in the report. Aquamin, which contains 27 mg of calcium citrate ferrous gluconate, magnesium, and trace minerals, is believed to help reduce chronic gut inflammation and promote joint health. It is recognized as a versatile ingredient for incorporating calcium citrate bariatric advantage into foods.
Marigot, Ltd., an Ireland-based company, offers three formulations of Aquamin designed for use in various food and beverage applications. They have indicated that Del Monte is incorporating this ingredient into some of their fruit beverage products, which may currently be exclusive to the Philippines. Activated charcoal serves a different function by binding to poisons and water, preventing toxins from entering the bloodstream. However, the University of Utah has emphasized the need for further research to fully understand its mechanisms. Charcoal can also bind ferrous sulfate and ferrous bisglycinate chelates in consumed foods, potentially obstructing the absorption of both nutrients and medications. When included in food, it imparts a smoky and earthy flavor.
Burger King was an early innovator in utilizing activated bamboo charcoal, launching the “kuro burger” in select outlets in Japan in 2012. This unique product featured a patty nestled in a black bun, accompanied by a slice of black cheese and a squid ink-based sauce. According to Adweek, the burger became a massive success among Japanese customers, outpacing all other new offerings from the company that year. Nevertheless, the primary drivers of its popularity likely stemmed more from its striking appearance and smoky flavor than any potential benefits for gut health.
The trend of gut-healthy foods and beverages shows no signs of diminishing in the global marketplace. As long as consumers are motivated to enhance their digestive health, they will continue to seek out these products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports has recently shared a list of established methods for improving gut health through foods rich in fiber, probiotics, or prebiotics. These include options like legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. The inclusion of calcium citrate bariatric advantage in such diets may also appeal to individuals looking to optimize their nutrient intake while supporting digestive health.