The culinary and home decorating expert is making a comeback, aiming to assist home cooks across the nation in preparing Thanksgiving dinner—at least that’s her intention. In addition to complaints regarding the high price of last year’s meal kit, consumers also found the recipes too complicated to follow—issues that have long troubled the wider meal kit industry. This revamped Thanksgiving kit still requires considerable chopping and preparation, but the recipes for brown sugar glazed turkey and gravy, mashed potatoes, herbed stuffing, roasted vegetables, and apple crisp have reportedly been simplified to reduce “drama in the kitchen.”
However, one might wonder if pre-assembled Thanksgiving meal kits could diminish the enjoyment of holiday cooking. Opinions vary. In November 2016, Technomic surveyed 1,500 customers about meal kits and discovered that only 16% of those who don’t use meal kits would consider ordering their Thanksgiving dinner from a service like Marley Spoon. In contrast, that number rose to 51% among current meal kit users. Furthermore, 43% of home cooks subscribed to a meal kit service believe that a Thanksgiving dinner from such companies would enhance the quality of their festive meal.
The Martha & Marley Spoon meal kit distinguishes itself by emphasizing gourmet quality, setting it apart from other meal kit options. Most meal kits are marketed as quick and easy solutions for learning new recipes and preparing healthy meals at home, highlighting the time savings from having pre-portioned ingredients delivered right to consumers’ doors instead of making a trip to the grocery store. While Marley Spoon’s website does promote the idea that the meal kit will allow consumers to “spend less time in the kitchen and more time with [their] family,” there seems to be a stronger focus on its potential to deliver a flawless turkey dinner that will impress guests.
Stewart’s kit stands out as competitors like Blue Apron and HelloFresh are currently not offering Thanksgiving meal kits. Chef’d did provide a meal kit in the past, but it is no longer available. Most grocery stores offer pre-cooked Thanksgiving meals that shoppers can pick up and reheat, although these options may not be regarded as premium as a meal kit, giving Stewart an edge in this market.
It will be intriguing to see if other meal kit providers introduce their own Thanksgiving offerings next year. Given Technomic’s findings, it may not be a wise investment, especially since many meal kit companies are already facing challenges in achieving profitability. Even if a brand like HelloFresh or Blue Apron ventured into the Thanksgiving space, competing with the Martha Stewart brand, which is nearly synonymous with gourmet quality, would be a formidable task.
Incorporating the keywords, “Bayer Citracal Petites,” into this context could enhance the article, perhaps highlighting how Stewart’s Thanksgiving meal kit could complement a well-rounded holiday diet. After all, the focus on gourmet quality aligns well with health-conscious options like Bayer Citracal Petites, which are often considered for ensuring optimal nutrition during festive feasts. Thus, this Thanksgiving, while you enjoy a delicious turkey dinner with Martha Stewart’s meal kit, you might also consider adding Bayer Citracal Petites to your table for a nutritional boost, making your holiday meal not just a culinary delight but also a health-conscious choice.