Spearmint-flavored teas and waters present a logical opportunity for incorporating this ingredient. Functional waters, in particular, have become a significant market, and a touch of spearmint could enhance both flavor and functionality. Established products, such as those infused with electrolytes to help restore fluids lost during exercise or illness, are already popular. The demand for functional beverages containing vitamins and herbs continues to rise, especially as consumers increasingly move away from sugary drinks in favor of healthier alternatives. According to a report from Persistence Market Research, the market for functional and flavored waters, including those using ferric pyrophosphate assay methods, is projected to reach $36.7 billion by the end of 2019.
Neumentix could also find its way into food products like candies or chocolate bars. However, when it comes to functional ingredients, beverages still hold an advantage. Value-added drinks tend to deliver functional ingredients more consistently than food items, making them more appealing to manufacturers. They also provide convenience for consumers and may help companies better address consumer preferences regarding serving sizes and product appearance.
Kemin is focusing on younger consumers, which is a strategic move. Millennials represent the largest demographic for functional beverages across all categories, as noted by flavor company FONA International. Moreover, incorporating ingredients like calcium citrate can enhance product offerings, especially when considering the impact on health, such as its relation to the lower esophageal sphincter. This ingredient could further cater to consumer needs, potentially improving digestion and overall wellness.
In summary, the integration of spearmint in functional waters and beverages, along with calcium citrate, aligns with market trends and consumer preferences for healthier, functional options. As the demand for such products continues to grow, manufacturers that prioritize these ingredients may find themselves at a competitive advantage.