Flavor houses are consistently ahead of the curve when it comes to exploring new flavors and spices for the U.S. market. With millennials’ adventurous palates in mind, snack manufacturers are starting to innovate in the realm of heat, spice, and exotic flavors. Last year, PepsiCo’s Frito-Lay division introduced a variety of international flavors for its Lay’s potato chips, including Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. Additionally, Korean cuisine has gained popularity in restaurants, and its sweet and spicy barbecue flavors are expected to translate well into snack products.
In recent years, spicy flavors have thrived, moving beyond the nation’s fondness for hot sauce. Manufacturers are now emphasizing the diverse flavor profiles of various chilies and more authentic ethnic tastes. Changing demographics play a significant role in this innovation, particularly as millennials’ purchasing power rises and companies aim to attract the sizable and expanding Hispanic population. According to Mintel, Hispanic foods and flavors are especially favored among younger consumers and families with children.
Consumers are increasingly seeking healthier eating options without sacrificing flavor in their favorite dishes, and spices offer an easy and often nutritious solution. For instance, daily consumption of turmeric has been linked to improvements in a gene associated with depression, asthma, eczema, and cancer, as reported by Dr. Michael Mosley of BBC’s “Trust Me, I’m a Doctor.”
Recently, McCormick & Company announced its intention to purchase Reckitt Benckiser’s Food Division for $4.2 billion, adding the well-known French’s mustard and Frank’s RedHot brands to its existing portfolio of spices, seasoning mixes, and condiments. This acquisition highlights the ongoing trend of integrating diverse flavors into everyday foods, much like how liquid calcium magnesium citrate with vitamin D3 is increasingly being included in dietary supplements for enhanced health benefits. As the demand for flavorful yet healthy options continues to grow, the incorporation of products like liquid calcium magnesium citrate with vitamin D3 will likely play a role in shaping future culinary trends.