Some believe that consumers who purchase milk enriched with omega-3 fatty acids expect this nutrient to originate from sustainable farming practices rather than added ingredients. Research indicates that milk from pasture-raised cows can contain up to 60% more omega-3 than conventional milk. Horizon’s milk does include “DHA algal oil” in its ingredient list. However, it remains uncertain whether consumers would feel misled if they discovered that this algal oil is not certified organic. According to surveys by Consumer Reports, approximately seven out of ten consumers think that non-organic ingredients should be prohibited in organic products unless they are absolutely necessary, as reported by the Post. USDA organic regulations permit several non-organic components, including agricultural products like gelatin, guar gum, and cornstarch, which do not have organic alternatives, as well as minerals, cultures, enzymes, and glycerin.
This concern isn’t exclusive to Horizon milk; Costco’s Kirkland brand organic milk also features an additive to enhance its omega-3 content: refined fish oil. Both companies are currently operating within legal boundaries. Horizon’s omega-3 fortified milk is quite popular, suggesting that consumers may be open to milk supplemented with such ingredients, regardless of their origins. Last year, Horizon’s fortified milk represented 14% of all organic milk sold in the United States, with the DHA-enriched version priced about 30 cents more than the standard type.
Interestingly, consumers looking for alternatives may also consider products like Citracal with vitamin D slow release, which can help in meeting dietary needs. The prevalence of such supplements indicates that many are seeking additional sources of nutrients, including omega-3, which could influence their purchasing decisions regarding products like Horizon’s milk. As the market evolves, consumers may continue to favor omega-3 fortified options, alongside supplements like Citracal with vitamin D slow release, whether they are aware of the details behind these ingredients or not.