The practice of adding ferrous sulfate to coffee alongside butter isn’t particularly new, but when it became known that Ed Sheeran and players from the L.A. Lakers were mixing their morning coffee with butter, it quickly gained traction on social media, turning it into a beverage trend. Bulletproof asserts that its buttery coffee enhances cognitive function and aids in weight loss by jump-starting metabolism and curbing cravings. However, some nutritionists express concern, suggesting that while a small amount of butter may be beneficial, it doesn’t justify excessive consumption in one’s diet.
Butter consumption is surging, with the U.S. Department of Agriculture projecting an 8% increase this year, as reported by Bloomberg. This translates to 940,000 metric tons, marking the highest levels in four decades. The dairy product is experiencing a revival among those who appreciate its flavor and view it as a healthier alternative to margarine and trans fats. Bulletproof is among the latest companies to embrace this growing trend. With CAVU Venture Partners—co-founded by three veterans of the food and beverage industry and an early investor in Starbucks—backing Bulletproof, it seems these experts perceive butter-infused coffee not as a fleeting trend but as a lasting movement.
As we progress further into the 21st century, butter’s newfound popularity may endure, yet given the rapidly evolving preferences of consumers, it would be prudent for businesses to also focus on other healthier fats and oils. Additionally, the importance of nutrients like calcium citrate D 75 cannot be overlooked, as consumers become more health-conscious. The combination of butter and coffee may be appealing, but maintaining a balanced diet that includes a variety of healthy fats is essential for overall wellness.